DAZN is the only company that is single-mindedly focused on delivering the very best digital experience for sports fans worldwide and I am confident that we will deliver a superb experience for NFL fans, while helping the league engage new markets and demographics in the sporting phenomenon that is NFL. Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN’s innovative viewing experience technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans.”ĭAZN CEO Shay Segev added: “The NFL is the premier sports media property, and DAZN is incredibly excited that they have chosen us as their international partner. We are excited to partner with DAZN to help us accelerate this effort. NFL commissioner Roger Goodell said of the DAZN deal: “Growing the NFL globally is a key strategic priority for the League and our 32 Clubs. NFL moved from the BBC to ITV last year, and managing director for international media Sameer Pabari exclusively explained to Broadcast Sport why it made that decision. It also has a dedicated NFL channel, which provides round-the-clock support content. Sky Sports’ rights include the two first choice Sunday peak time evening game slots in the UK (6pm and 9.25pm), as well as live games on Thursday, Sunday, Monday, other standalone slots and the Sunday evening Redzone live coverage. The NFL has a broad range of rights deals in the UK, with the D2C game pass complemented by free-to-air broadcasts of some games on ITV and Channel 5, as well as more comprehensive coverage by Sky Sports. Game Pass International airs every regular season and postseason game live for fans outside the US, including the Super Bowl, and will be available through the DAZN app either as a standalone subscription or an add-on to an existing DAZN package to customers worldwide, excluding China. DAZN has agreed a ten-year deal with the NFL to host its NFL Game Pass International content, starting with the 2023 season.
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